From leasing agent to property manager we’ve been there. We’ve also been on the software and service side of things catering to the multifamily housing industry offering marketing, website design and online leasing services through a former company On-Site Manager. During that time we’ve seen the housing market and marketing technolgies change and the two haven’t necessarily changed at the same rate. Many communities we encounter still haven’t heard of PPC or Social Media advertising and are still solely relying on the Internet Listing Services (ILSs) and Craigslist. Now we’re focused on bridging the gap between Multifamily management companies and the current marketing landscape and bringing these solutions to the actual communities.

We are currently focused on and working with several companies that manage Class A multi-family assets in multiple US markets. We take pride in our work and the quality, luxury communities we have been able to work with.

While there are numerous platforms and targeting capabilities available, we have to be honest and realize that our industry is unique and we can’t fully leverage all of the targeting capabilities that many platforms now offer, so we have to use what we can in creative ways to stay in compliance with Fair Housing. It takes someone that knows our industry well to be able to create engaging text and display ads that encourage action and project a sense of inclusivity while maintaining the perceived exclusivity of a luxury brand.

The rate that digital is changing results in a continual learning curve to capitalize on current trends and best practices while also staying in compliance.