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Email info@LilacCityDigital.com Call Now! (866) 826-3040
Open Mon - Fri 7:00am-3:00pm PST
Email info@LilacCityDigital.com Call Now! (866) 826-3040

Pay Per Click (PPC)

What is PPC

Pay-Per-Click or PPC is an online advertising model in which advertisers only pay when a user clicks on their ad. There are other forms of PPC advertising including display advertising and remarketing but the most common type is the paid search ad. These ads appear when people type in a search query using the Google search engine. In order for ads to appear alongside the results on a search engine (commonly referred to as the Search Engine Results Page, or SERP), advertisers cannot simply pay more to “outbid” the competition. Instead, ads are subject to what is known as the “Ad Auction” an automated process that Google uses to determine the relevance and value of advertisers ads.

Google Ads

  • Occupies more than 60% of the Search Market Share
  • More Search Traffic and Users
  • Younger more diverse audience
  • Global audience

Bing Ads

  • Occupies more than 30% of the Search Market Share
  • Cheaper CPCs
  • Older less tech savy audience
  • Predominantly US based audience

Our Approach

From setting up your account and campaigns to managing and optimizing your ongoing campaigns and ads, we can handle every aspect of your company’s PPC advertising efforts. We’ll work with you to learn your business and review the data you have available to craft campaigns that will resonate with your potential customers, increase your traffic and turn leads into paying customers.

The value of our PPC service is that it will help you engage your grow your traffic and leads, speed up your sales cycle by turning leads into customers, and save you the time and headache of hiring an inhouse PPC marketer.

Networks

  • Google Search
  • Google Display
  • Remarketing
  • Bing

Search Engines

  • Google
  • Bing

Targeting

  • Demographic
  • Location
  • Device
  • Ad Schedule

Reporting

  • Real-time Client Dashboard
  • Bi-weekly + Monthly Reports
  • Monthly Performance Review Calls

Testing & Monitoring

We work to keep your ads fresh through rotation and testing. If we find the sweet spot of a high converting ad with low-cost keywords that’s fantastic, but what can be tweaked or improved? Hint, there is always something that can be improved and we constantly work to bring you real, measurable results. 

Performance Reporting

As a standard practice, we set you up with Google Search Console, Google Analytics as well as AdWords conversion tracking and make all of this data available to you in our client dashboard. You’ll have full access to your data both big picture and at the granular level.  

Why Us

No Surprises

  • Your opinions are valuable to us, we don't pretend to know your business better than you do. We run strategy, copy and ad assets by you to get your approval and sign off.

Low Risk Contracts

  • We offer 3 month contracts and month to month after. We want you to stick with us because you're happy with the results not because you're stuck in a contract.

Data Access

  • All of our plans include access to our client dashboard where you can access all of your account data from one central location.

Prices

Seed

$200/ MO
  • Setup Fee $150
  • Ad Spend $300-$500
  • AdWords
  • Search Network Only
  • No Remarketing
  • Monthly Review Call

Sprout

$300/ MO
  • Setup Fee $200
  • Ad Spend $500-$1,000
  • AdWords
  • Search + Display Networks
  • Search or Display Remarketing
  • Bi-weekly Review Call

Growth

$400/ MO
  • Setup Fee $250
  • Ad Spend $1,000-$1,500
  • AdWords
  • Search + Display Network
  • Search + Display Remarketing
  • Bi-Weekly Review Call

Bloom

$500/ MO
  • Setup Fee $300
  • Ad Spend $1,500-$2,500
  • AdWords + Bing
  • Search + Display Networks
  • Search + Display Remarketing
  • Bi-Weekly Review Call

No caps on campaigns, keywords or ad groups. Google Analytics and Search Console Integration. Weekly and Monthly Reporting – AdWords, Analytics and Search Console data. 

0
Clients
25000
Managed Monthly Spend
2000
Established

Ready to get started?

Please let us know if you have any questions or if you’d like to discuss a particular project.

 Email Info@LilacCityDigital.com

 Call Now! (509) 362-5017