Pay-Per-Click or PPC is an online advertising model in which advertisers only pay when a user clicks on their ad. There are other forms of PPC advertising including display advertising and remarketing but the most common type is the paid search ad. These ads appear when people type in a search query using the Google search engine. In order for ads to appear alongside the results on a search engine (commonly referred to as the Search Engine Results Page, or SERP), advertisers cannot simply pay more to “outbid” the competition. Instead, ads are subject to what is known as the “Ad Auction” an automated process that Google uses to determine the relevance and value of advertisers ads.
From setting up your account and campaigns to managing and optimizing your ongoing campaigns and ads, we can handle every aspect of your company’s PPC advertising efforts. We’ll work with you to learn your business and review the data you have available to craft campaigns that will resonate with your potential customers, increase your traffic and turn leads into paying customers.
The value of our PPC service is that it will help you engage your grow your traffic and leads, speed up your sales cycle by turning leads into customers, and save you the time and headache of hiring an inhouse PPC marketer.
We work to keep your ads fresh through rotation and testing. If we find the sweet spot of a high converting ad with low-cost keywords that’s fantastic, but what can be tweaked or improved? Hint, there is always something that can be improved and we constantly work to bring you real, measurable results.
As a standard practice, we set you up with Google Search Console, Google Analytics as well as AdWords conversion tracking and make all of this data available to you in our client dashboard. You’ll have full access to your data both big picture and at the granular level.
No caps on campaigns, keywords or ad groups. Google Analytics and Search Console Integration. Weekly and Monthly Reporting – AdWords, Analytics and Search Console data.
Please let us know if you have any questions or if you’d like to discuss a particular project.
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